Zomato, India’s popular food delivery platform, has finally branded itself “Eternal.” The company made this known on February 6, 2025, revealing a new name and logo that marks a big change in the business identity of the company. However, the Zomato app and brand are left untouched; the company would now be known as Eternal Ltd.
Why was it rebranded?
In a shareholder letter, Deepinder Goyal, the founder and CEO of Zomato, explained his rationale for why the company renamed itself. In 2022, the company had acquired Blinkit and started using the internally coined name “Eternal.” According to Goyal, he wanted to have a distinction between the company itself and its verticals.
Major points from the statement by Goyal:
- Eternal is indicative of the fact that the scope of the business goes beyond that of food delivery.
- Blinkit has become a significant growth driver for the company.
- The company’s board has already approved the rebranding move.
Impact on Users and Investors
For users, the Zomato app will remain unchanged and continue operating under its existing brand name. However, the shareholders and investors would feel a transition since the firm’s stock symbol is now read as “Eternal.” It is because the company has rebranded, which was as a result of Zomato’s expansion in various sectors with Blinkit as one of its fastest-growing assets. By taking on the name Eternal, the firm is to ensure that it embodies a long-term strategic vision where it stands to be the largest player in this industry, along with its various diversified offerings above and beyond what the firm offers as its first food delivery business.
What Constitutes Eternal?
Eternal encompasses four main business lines, of which food delivery is only part. The remainder of the three business lines comes from the previously known firm- Zomato. Blinkit, the quick-commerce platform focused on instant deliveries, has become a significant growth driver. District, the company’s live events business, adds another dimension to its portfolio, Hyperpure is the kitchen supplies unit serving restaurants. The transformation makes Zomato from a food delivery company to a diversified digital services company and sets the company further on the long-term path to growth and leadership in its industry.
Social Media Reactions
Just a few hours after the pronouncement, it was flooded everywhere on social networking sites with mems, with discussions about the way the brand came to self-definition, to questions of its meaning for its future.
Conclusion
With this rebranding, the company Zomato, renamed Eternal, communicates its intention towards a future ahead of food ordering. The services will now operate under one head, ensuring their sustained growth within the digital economy. Only time will tell whether this step turns out to be a successful and rewarding move; however, the food-tech goliath can certainly claim a new direction here.
