Katrina Kaif’s Kay Beauty Smashes ₹350 Crore, Becomes Nykaa Favourite
Kay Beauty, co-founded by Katrina Kaif, has crossed ₹350 crore in gross revenue and is now one of Nykaa’s top 5 brands, reflecting strong growth, consumer trust, and successful digital-first strategies, while other celebrity ventures like Deepika Padukone’s 82°E struggle.