Kolkata has finally merged the heritage past with the modern beauty of Sunsilk through the ‘Durga Puja’ theme, which has been coined under this new campaign. With the exciting #SunsilkShineTram activation, the Sunsilk Super Shine Hair Serum will be seen shining on the iconic trams of the city from September 27th to October 2nd. The campaign looks to paying tributes to the cultural landmarks as the elegance of women finds amplifications during the festival.
Kolkata’s trams, part of the heritage of the city would soon be history. And it has been taken as a wonderful revenge by Sunsilk-keeping all such old symbols intact by being contemporary in its message of modern beauty needs. It is all about embracing that which is traditional along with that which is contemporary beauty solutions. Just as Sunsilk Super Shine Hair Serum can bring frizz-free, shiny hair alive to be celebrated during this festive season.
It is the season of Durga Puja. Along with its holy significance, Sunsilk’s serum will once again be the perfect companion for the women in Kolkata. Whether it is to appear good and confident at a puja pandal or at a family get-together, this serum gives that additional shine to complete your look for the occasion.
But Sunsilk didn’t just stop at the trams. The brand has been inciting the passengers, of course! There’s the Sunsilk Super Shine Contest where passengers can upload selfies taken on the yellow tram rickshaws and post them using the hashtag #SunsilkShineTram. Lucky winners will be rewarded with free rides on yellow taxis for pandal hopping from October 9th to 12th!
With this festive activation, Sunsilk was able to bring along something that is an epitome of culture from the city of Kolkata with the modern beauty of ensuring women shine while celebrating one of the cities’ most-celebrated festivals.Will you let the #SunsilkShineTram light up your Durga Puja celebrations this year?
