2024 saw some of the emerging beauty brands impressing audiences with their products. So, for 2025, customers are looking forward to more of these brands’ products. All these brands are homegrown, which makes it more special for Indian customers.
52 Sundaze is an Indian brand specializing in suncare products. Their two award-winning sunscreen mists are refining sun care with their effective and easy application. It is a direct-to-consumer (D2C) business model making products in an affordable range that are loved by customers.

Simply Nam is a premium beauty brand by celebrity make-up artist Namrata Soni. Her brand specializes in makeup products, and Soni knows her way around makeup. Each product from her brand is loved by customers, and they cannot wait to get their hands on more products from Simply Nam.

Dot & Key is a skincare brand founded by Anisha Saraf and Suyash Saraf. The Kolkata-based company is focused on providing skincare solutions ranging from serums to sunscreens. Their tinted sunscreen and multipurpose cream seem to have captured the hearts of the audience. Who needs several products to moisturize and protect their skin when one product can do it?

Formula RX is an Indian skincare brand that’s innovating products for skin treatments in an eco-conscious formulation. Dr. Rahul Chaudhary and his wife launched this brand in hopes of creating world-class skincare and treatment products that are sustainable in nature.

Their retinol complex serum and lightweight Barrier Relief ceramide moisturizer are creating buzz in the skincare world. This shows a potential for the brand to innovate many more products in 2025 to impress the masses.
Do you have any other skincare brands you would like to list? Let us know your choice of skincare and beauty brands that impacted your life in 2024.