What made The Ordinary customers go mad? Eggs. It was eggs that made The Ordinary loyalists get angry about this brand’s latest project. The Ordinary is a vegan skincare brand that offers skin treatment solutions to customers. Being a vegan brand, you would expect this brand to be the last company to sell eggs however, this has become the truth of the hour.
The Ordinary has teamed up with MSCHF, an art collective company to launch ‘Ordinary Eggs’ to tackle eggs shortage in the US. The collective initiative of both companies targets the egg shortage going on in the US market with eggs costing 3.37 dollars per dozen which is below the average price in the country.
The Reason For Eggs Shortage
Avian Flu outbreaks commonly known as ‘bird flu’ is a viral infection in birds or other animals. Due to this outbreak in the USA, egg farms are hit with the loss of birds that are responsible for giving eggs hence the supermarkets are running out of eggs. This created a shortage in the market and a disbalance in the supply and demand of eggs resulting in The Ordinary and MSCHF collectively starting Ordinary Eggs in the US market.
The Backlash On Ordinary Eggs
The Ordinary is a reputable skincare company that’s known for its minimalist and vegan approach to its products. So, its customers are baffled by the decision to sell eggs in the US which is clearly against the company’s image and damaging the company’s years of reputation.
While some consumers of the brand seem to support the low prices of Ordinary eggs others have shown their frustration for the company online. A social media user questioned the brand, “I buy @theordinary because you are supposed to be a vegan brand. I thought you were vegan because you care about animal cruelty. The egg industry is far from cruelty free. Are you vegan or not?”
Another commented, “What about the fact your product are cruelty free and vegan… this doesn’t exactly support your ethos. Disappointed.” Some believe that it is an April Fools prank or a publicity stunt, however, whatever might be the case the brand’s expectations have hit an all-time low like the US stocks this week.
So what are your thoughts about companies shifting their brand image based on business opportunity? Do you support these kinds of brands with self-profiting image creations? Share your thoughts with us.
