Bollywood star Ranbir Kapoor introduced his lifestyle brand ARKS. Ranbir Known for his successful acting career, Now has moved into the business world and has generated curiosity and buzz with its latest video campaign launch on the social media account @ARKS.
on his 42nd birthday he announced a brand-new venture – lifestyle brand ARKS – through social media, sparking widespread excitement from fans.
The brand recently released a teaser video starring the actor, who can be seen lying on a grassy field under a starry sky and sketching out its logo by connecting its stars.The clip has already received immense accolades.
But what exactly is ARKS, and how will it fit into an already saturated market of celebrity-led brands?
Ranbir Kapoor is no stranger to evolving his career. With a successful film journey under his belt, his decision to step into the world of lifestyle brands represents a new direction. Kapoor joins the growing list of celebrities venturing into business, following a broader trend of stars exploring opportunities beyond the screen. But why now?
Kapoor’s involvement in ARKS seems to be a personal one. Unlike his film roles, which are shaped by scripts and directors, this project allows him to create something that reflects his own tastes and preferences. However, with so many celebrity brands already in the market, what will make ARKS different?
But there seems to be a rumor that ARKS stands for “A Ranbir Kapoor Sneakers.” He recently expressed his passion for sneakers on Nikhil Kamath’s clips, stating that he is planning to launch his own sneaker brand.
While Kapoor has yet to provide full details about ARKS, it is said to focus on lifestyle products, potentially spanning fashion, accessories, or other everyday essentials. With Kapoor’s well-known sense of style, the brand may reflect his personal aesthetic. However, as of now, there is limited information about the specific offerings of ARKS. Fans and industry observers are waiting to see what the brand will bring to the table, particularly in a market that already has numerous celebrity-backed brands.
Although the brand is in its early days, speculation is already building about its future. Ranbir Kapoor is the latest in a long line of celebrities launching lifestyle ventures, joining figures like Sonam Kapoor and Virat Kohli. While some brands thrive, others fade away over time. The question now is whether ARKS will establish itself in this crowded space or struggle to make a lasting impact.
