Collaboration is the new trend that’s grabbing the attention of younger audiences today. So, PUMA and Bumble joined hands to bring you ‘Rundowner.’ It is a unique event combining sports and socializing to bring together new connections for singles.
The event was arranged by PUMA, a sportswear brand, and Bumble, a dating app creating a marketing campaign that brings together like-minded sports enthusiasts into a speed dating scene. For those health-conscious singles who love engaging in active sports and fitness sessions come together this Valentine’s weekend for ‘Rundowner’ in Mumbai.
Leveraging the passion for shared experiences like sports and fitness Rundowner plans to create a healthy socializing event that builds fresh and meaningful connections. This campaign opens doors for singles to interact with each other and engage in a 2-km sunset run.
What Beholds of Rundowner Event?
In a world where mutual connection is correlated with love for similar activities, Rundowner is a great event to bring together sports lovers and fitness enthusiasts. This initiative also sheds light on the importance of fitness in our daily lives.
In a fast-track world where you rarely get to connect deeply with like-minded people, this even showed a fresh perspective with major youth brands coming together to create a movement. Rundowner events consisted of 2 km runs, speed dating, and post-run mixer-like interactive icebreakers.
This unique event brought a fresh language for social interaction between singles. According to a Bumble survey, 72% of Indians were all game for a sports-themed first date. In fact, 44% of singles found a lack of interest in sports a deal breaker showing Indian youths’ significant shift to an active lifestyle.
While millennials are quite focused on finding the right balance between work and personal life, Gen Z is more focused on personal well-being. So, PUMA and Bumble are embracing a fresh way to make youth connect through such events while increasing their relevance in the market.
So, do you feel this event was a fresh way of creating social gatherings that attract youngsters? Share your thoughts with us.
