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Myntra Expands into Luxury Gifting with New Premium Range

Myntra, owned by Flipkart, enters the luxury gifting market with over 70,000 options from prestigious brands. The new venture offers a comprehensive gifting experience with unique products and same-day delivery in select cities.

lifestyle and fashion updates on Myntra and flipkart

Myntra, owned by Flipkart, is entering the gifting market with over 70,000 options. This new venture aims to provide a single platform for unique and meaningful gifts. Brands like Giva, Swarovski, Victoria’sVictoria’s Secret, Calvin Klein, Kama Ayurveda, MAC, Bath & Body Works, Guess, Boat, Noise, Fossil, Lacoste, Zoop, Chumbak, Home Centre, Tied Ribbons, and Kidbea are all part of Myntra’sMyntra’s extensive gifting collection.

But that’s not all. In addition to these prestigious brands, Myntra is also introducing 3,000 new products, ranging from delectable cakes to vibrant flowers, from lively plants to gourmet gift hampers.

These new offerings, sourced from renowned gifting brands like Smoor, Ferns and Petals, IGP, RawFruit, and Floweraura, aim to provide a comprehensive gifting experience, delivering unique premium bouquets and gourmet hampers from brands like Interflora and Marriott directly to your doorstep.

“With the evolving customer choices, trending gifts this festive season include watches, handbags, headphones, gourmet gift sets, beauty and personal care hampers, and home gift sets.

Gifts can be tailored to the likes and personalities of recipients, such as beauty sets for beauty enthusiasts or watches for connoisseurs,” the company stated.

Popular items in Myntra’sMyntra’s Gifting Store include:

  • Fresh flower bouquets.
  • Dry fruit boxes.
  • Chocolate hampers.
  • Real plants.
  • Rakhi gift sets.
  • Bhaiya bhabhi hampers.
  • Gourmet delights.
  • A variety of accessories like watches and handbags.

Myntra is committed to ensuring that customers have plenty of options without compromising on quality. To enhance the gifting experience, some products will be available for same-day delivery in around 10 cities, with plans to expand this service to more locations soon.

Sharon Pais, Chief Business Officer at Myntra, commented, “Our gifting segment will offer a wide range of more than 70,000 carefully selected products, including unique items from well-known brands across accessories, home, beauty, and personal care. We aim to redefine the gifting experience for our audience with impressive packaging and swift deliveries.”

With this new gifting category, Myntra is set to make finding the perfect gift easier and more enjoyable, providing a seamless shopping experience for all occasions.

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