Lux, the prestige soap brand, is not only celebrating a milestone but a century of relentless commitment towards beauty and empowerment. This day has marked the inclusion of Suhana Khan, the daughter of Bollywood superstar Shah Rukh Khan, as the new face for its body wash range.
Suhana Khan is the face of Lux’s all-new body wash range, which genuinely represents a bold, unapologetic, and empowered generation. Her association with Lux is not an endorsement but a strong statement-a test of brand commitment to always challenging beauty standards and empowering women across the world.
Suhana shared, “Feels absolutely honored to be a part of the brand’s centenary celebration.” Suhana resonates with Lux, which is all about self-confidence and authenticity for making people uniquely themselves.
For decades, Lux has been a long-standing partner and a staple in the grooming and care rituals of women all over the world.
As Severine Vauleon, Lux Global Brand Vice President, explained, “The brand has always strived to inspire a new generation of women.” In partnering with Suhana Khan, Lux empowered women to love setting time for self-care rituals and wear their beauty with unapologetic confidence.
Essentially, Lux’s journey is more about its commitment to creating change toward women empowerment and challenging norms on beauty.
This partnership with Lux and Suhana goes beyond the usual celebrity endorsement; it’s a statement.
Lux continues to commit to empowering women by making them feel confident and beautiful in their own skin. Moving into its next chapter, Lux is committed to continuing to set the stage for what it means to pamper and inspire the modern woman worldwide.
