Katrina Kaif, known for her acting and entrepreneurial ventures, recently teamed up with Huda Kattan, the founder of Huda Beauty, for a unique collaboration. The video, shared on Kay’s official YouTube channel by Katrina, featured both women discussing their journeys in the beauty industry while trying out each other’s makeup products. The conversation offered a closer look at Katrina’s connection with makeup, her brand, and her insights into beauty.
During their discussion, Huda asks Katrina about her decision to create her own beauty brand. Katrina shares that her love for makeup started in her teenage years. For her, makeup became a tool to express herself and build a “glamorous persona” that boosted her confidence.
Throughout Katrina’s career as a model and actress, she worked with some top makeup artists, learning techniques that eventually influenced her style. This experience and her understanding of what she needed from makeup products inspired her to launch Kay by Katrina.
As the conversation continued, Katrina explained how her time in the modeling industry helped her develop her makeup routine. Watching makeup artists at work and asking them questions gave her valuable insights into what worked best for her.
These experiences shaped her vision for Kay Beauty. She noticed a gap in the market for high-quality makeup that addressed specific beauty needs. With this in mind, she aimed to create products that delivered on both performance and quality.
The collaboration between Huda and Katrina has sparked conversations on social media, with many wondering if this move signals an international expansion for Kay Beauty. Launched in 2019, the brand expanded into Dubai and reported a gross margin of ₹1.5 billion.
As Katrina grows her brand, partnerships with Huda Kattan could be vital in positioning Kay Beauty on the global beauty scene.
What do you think? Was this a smart marketing move by Katrina?
