Indian artists are going global, with several artists being the faces of international brands. Brands like Chanel, L’Oreal Paris, Tiffany & Co., Louis Vuitton, Laneige, and Maybelline have chosen Indian stars to be the face of their brand.
So, naturally, American Eagle, an American retailer of clothing and accessories, chose to make Janhvi Kapoor the face of their latest campaign, ‘‘Live Your Life.’ A global campaign highlighting self-expression for the upcoming generation, Gen Z, in India. So, choosing a young icon makes more sense to promote an uplifting message of embracing individuality.
The younger generation needs to understand that being authentic is a matter of pride instead of hiding behind a false image. Through Janhvi’s story of accepting one’s true self, American Eagle wants to reach out to today’s youth and urges them to accept their style.
With the influence of social media, today’s youth are searching for validation from brands and influencers instead of trying to accept their individuality. This campaign uses a young star of Bollywood to encourage youths to accept their true selves.
Whether it is fashion or self-expression, you must be authentic to yourself instead of just following a trend. This creates a more positive outlook for youngsters and young adults to go about their lives instead of constantly feeling pressurized to follow a trend.
You might have also felt peer pressure to look a certain way or behave a certain way, which affected your lifestyle. So, ‘Live Your Life’ celebrates authentic self-expression that goes beyond fashion.
The brand head of American Eagle, Shashank Mishra, said, “We believe that every individual’s journey is as unique as their personal style. The ‘Live Your Life’ campaign celebrates the courage to embrace one’s true self and pursue passions authentically. Through Janhvi Kapoor’s inspiring story, we showcase that self-expression goes beyond fashion—it’s about living boldly and being true to oneself…”
The Roohi actress shared her thoughts on the campaign: “I’ve always believed that being true to who you are is the most important thing. I love how American Eagle encourages people to express themselves without fear. The ‘Live Your Life’ campaign isn’t just about fashion—it’s about owning your story and embracing your individuality, and I’m excited to be part of this journey.”
Share with us if you think choosing Janhvi Kapoor as an icon for self-expression makes a difference. Or do you think youth icons like Chess Champion Rameshbabu Praggnanandhaa and Olympic medalists like Manu Bhaker make more of a difference in spreading the individuality message across the youth?
