Beauty Guru’s, makeup professionals, and many more are to get ready because a notable Turkish beauty brand is back in the Indian market. The Brand Note Cosmetiques was in India before but the ceased operations. With an exceptionally well marketing plan and an amazing strategy Note cosmetique is all set to launch with Global ss beauty.
Note Cosmetique Returns to India with a Fresh Identity
Biju Kassim, CEO of Beauty at Shoppers Stop, sheds light on this exciting relaunch, stating, “At Global SS, we’ve partnered with Note Cosmetique for its distribution in India. While the brand was available in the country before, we have now redefined our approach to showcase it in its full potential. Currently, Note is available both online and offline at Shoppers Stop, along with other prominent platforms.”
This relaunch isn’t just about bringing back a familiar brand it marks a complete transformation. From upgraded product formulations to fresh packaging and an evolved communication strategy, Note Cosmetique has undergone a significant revamp. Kassim further emphasized, “Indian consumers will experience an entirely new version of Note right from the product and packaging to the overall design and brand messaging.”
Why Now? The Strategy Behind Note’s Comeback
The decision to re-enter the Indian market stems from the country’s immense potential in the global beauty landscape. Cihan Bayraktar, Director of Note Cosmetique, reflected on the brand’s international journey and its renewed focus on India, stating, “Since its inception in 2014, Note Cosmetique has expanded to over 80 countries, offering more than 600 SKUs. Our earlier entry into India didn’t go as planned, but with the country emerging as a crucial market for global beauty brands, we saw a great opportunity to engage with India’s aspirational consumers.”
