Ganga Fashions’ “Dil Se Sherni” Campaign Honors Acid Attack Survivors

Ganga Fashions’ ‘Dil Se Sherni’ campaign, in collaboration with the Chhanv Foundation, honors acid attack survivors by showcasing their strength and redefining beauty.

‘Dil Se Sherni’ campaign by Ganga Fashions showcases acid attack survivors, celebrating their strength and courage as a powerful statement of beauty."

You might have heard the quote, ‘Beauty lies in the eyes of the beholder’; however, as we look around our world, only beauty gets highlighted, whether it is through a person or a thing. Ganga Fashions is an Ahmedabad-based private fashion house that has taken an impressive step with its new fashion campaign.

In collaboration with the Chhanv Foundation, a non-profit organization, Ganga Fashion showcases its design with acid attack survivors under the foundation. Their campaign ‘Dil Se Sherni’ is a tribute to real beauties who survived acid attacks with fire in their spirits. These individuals are the epitome of courage and resilience and are rewriting the definition of beauty.

All the individuals in Ganga Fashions’ ‘Dil Se Sherni’ campaign are faces of strength against the cruelty of life. The founder of Ganga Fashions, Sanjay Gangwani, said, “Our ‘Dil Se Sherni’ campaign transcends fashion. It’s a movement to drive change and challenge conventional perceptions of beauty and bravery.”

Further adding, “These women are not victims; they are symbols of strength, resilience, and transformative power. Through this initiative, we aim to amplify their voices and celebrate their extraordinary courage. At Ganga Fashions, we believe in the power of purpose-driven action. This campaign embodies our commitment to making a meaningful difference in the world.”

The creative thought towards spreading awareness about acid attacks and the stories of the survivors by the fashion brand is gaining attention online. As our media is busy highlighting the beauty of materialism in society, the realities of the society often take a back seat.

However, brands like Ganga Fashions come as a breath of fresh air with campaigns like these. Through these campaigns, foundations like the Chhanv Foundation get highlighted for their work in the rehabilitation of acid attack survivors and stopping acid attacks. 

Don’t you think more brands should create awareness about such a sensitive topic through meaningful ads or campaigns? Share your thoughts with us.

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