In a world where actors are worshipped and followed instead of real heroes of society, like doctors, soldiers, scientists and researchers finding cure to environmental problems and illnesses morality dives downwards. In India, the masses love movie stars and consider them the flagbearers of trends.
One advertisement stars an established actor or actress from the Indian film industry, and fans flock to stores to purchase the product. Whether it’s a cancer-causing tobacco or a fantasy gaming app that puts your data at risk. Morality takes a back seat when it comes to money when promoting highly risky and shady products and applications.
Amir Khan and Ranbir Kapoor Beef To Promote Dream 11
All the intellect, class, and sophistication goes out of the door for actors when it comes to big bucks from shady brands like Dream 11. Dream 11 is a fantasy sports app where users can create their characters and team players from different sports fields like football, cricket, basketball, and others to compete with each other.
Cricket players like Hardik Pandya, Rohit Sharma, Rishabh Pant, and Jasprit Bumbra have previously promoted Dream 11’s indifferent ads, leading to the popularity of the platform. Cricket’s influence on Indian audiences has made this app popular.
Now, Dream 11 leverages the influence of star power in Bollywood to capture the attention of Indian audiences. And who is best to promote this fantasy gaming app but A-lister stars like Amir Khan and Ranbir Kapoor while roping in Alia Bhatt to boost visibility for the brand.
India Loves Drama: So Create Drama To Get Attention
Do you know what Indians love more than food? It’s drama, and who best to bring drama to the scene for Dream 11 promotion than actors? So for its latest platform promotion, Amir Khan and Rohit Sharma are seen talking when Rishab Pant joins the conversation to ask for a photograph; however, it’s Ranbir Kapoor whom he wants to click a picture with.
This makes Amir Kapoor feel insulted, and he says, “Arey photo kya, pappi de dega, apna hi bacha hai” (You are talking about a photo? He’ll give a kiss). Introducing Ranbir to Rishabh, Aamir says, “Rishu, he’s your generation’s biggest star, Ranveer Singh.”
So, Rohit Sharma corrects Amir Khan on the name of Ranbir, and Amir casually says, “It’s the same thing, both of them are handsome guys.” This angers Ranbir Kapoor, who reverts, “Aise kaise Kapoor ko Singh bol diya? Main unko Salman bulaaun toh?” (How did he call Kapoor ‘Singh’? What if I call him Salman?).”
As people are hooked to the conflict in the ad Alia Bhatt does her own promotion of the Dream 11 platform showing for star power for the brand.
Where Is The Wrong In Dream 11 Ad?
When actors promote these brands, they understand the level of attention they bring to the brand, like Dream 11, which promotes gambling and betting among the crowd. Therefore, these actors take large sums of money from the brands to promote these brands at the cost of its users.
So, fans start using these apps and losing large sums of money, along with dangering their data online for these brands to sell. This is where the actual wrongdoing happens because actors secure their future at the cost of their fans and audiences. The potential for addiction to these games and platforms makes these endorsements a morally wrong move for actors.
However, in a country like ours, you will hardly find any government or politicians taking any stand for these ill doings. But when it comes to a bad statement from a podcaster or comedian, a series of FIRs and a series of mobs are ready to tackle you to the ground.
Share us you thoughts on these A-lister actors and cricketers promoting such risky fantasy apps to impressionable audiences of India.
