Campus Activewear has rolled out a new and scintillating campaign called ‘You GO Girl’ as it ropes in the famous Punjabi actress Sonam Bajwa. The ‘You GO Girl’ campaign calls upon the women to make strong fashion statements by expressing themselves unabashedly and taking ownership of their personal style.
The Campaign begins with a strong message, “LOG TOH KEHTE RAHENGE, DON’T STOP FOR THE WORLD. DO YOUR THING.YOU GO, GIRL!” Campus Activewear is urging women to rethink their fashion to break age-old stereotypes. They want women to celebrate their uniqueness and be confident at every step taken.
The new Campus Activewear women’s sneaker collection is developed on the style-comfort proposition. It feels that the best footwear should look good and feel good, and it is committed to providing shoes that meet both needs. This collection aims to boost the confidence of Indian women by inspiring them to create their own fashion statements.
According to Prerna Aggarwal, the CMO of Campus Activewear, “We want to change how women see footwear in India. With the vibrant charm of Sonam Bajwa and our new sneaker collection, we wish to empower women-to feel confident and stylish with every step they take.” The women’s footwear market in India is growing. Sneakers have now become a fashion accessory that one can team up with just about any garment.
The sneaker can be worn anytime and anywhere, be it on campus, in office space, or while chilling with friends. Sonam Bajwa opines, “Sneakers have become an integral part of every woman’s attire. The ‘You GO Girl’ campaign is all about owning your style, making fashion choices. I am excited to be part of this campaign and help women celebrate their unique fashion statement.”.
With the new ‘You GO Girl’ campaign from Campus Activewear, it is time for women to take center stage with panache and swagger.
