The Body Shop presents its latest Edelweiss skincare range in India, which brings in the power of nature into your skin care routine. This collection boasts of incredible benefits developed from the edelweiss flowers cultivated in the unforgiving climate of the Swiss Alps. The flowers are tenacious, resistant to harsh conditions, and self-protective.
Edelweiss vs. Retinol
Edelweiss extract is 43% more powerful in antioxidant effectiveness than retinol, an ingredient so popular in many skin care products. That makes edelweiss a powerhouse addition in skincare because it makes your skin look and feel stronger, smoother, plumper, fresher, and even more elastic.
The Body Shop’s Approach
The Body Shop has partnered with expert growers in the Swiss Alps to ensure that the flowers are responsibly harvested. They organically grow the flowers to deliver the best extract for The Body Shop skincare range. As claimed by Harmeet Singh, Chief Brand of Marketing, Product, and Digital at The Body Shop Asia South, “Our edelweiss extract is sourced with due care and concentrated in the products for maximum benefits.
Celebrity Endorsement
The Body Shop partners with Indian actress Diana Penty to showcase this exceptional ingredient, which she called the “best-kept secret” in the beauty world. Diana Penty said, “Taking good care of my skin is a vital part of my everyday skincare routine. The Body Shop’s best-selling Edelweiss Skincare range not only will protect my skin from pollution but also help my skin look and feel stronger and smoother.”
Ethical Beauty
Edelweiss is a range that combines vegan ingredients with skincare efficacy. And, in fact, Edelweiss finds its perfect fit with The Body Shop’s commitment to ethical beauty. Now in stores across India, this is a perfect mix of nature and skincare benefits.
