Isn’t it fascinating how Bollywood stars easily become the faces of luxury brands while we only daydream about it? After Bollywood actress Deepika Padukone, Ranveer Singh, and Alia Bhatt, it seems Sonam Kapoor has become the brand ambassador of a global brand.
Dior announced its new brand ambassador, Sonam Kapoor, with the statement, “A multitalented personality, the actress, producer, and fashion icon henceforth embodies the audacity, grace, and elegance of Dior style, a femininity constantly reinvented. More than ever, this unique alliance celebrates the powerful cultural ties that have united Dior and India since the very beginning of the house.”.
Brands like Dior recognize the high-growth market of India, which is increasingly observing a rise in luxury goods sales. So, Dior chose one of the most fashionable Indian stars, Sonam Kapoor, to be its face.
Sonam has been known to be a fashion icon since her movie Aisha highlighted her sense of style to the audience. Since then she has been known as the ‘High Priestess of Fashion’ on her home turf.
Her presence at Paris Fashion Week for Dior’s Spring/Summer 2025 highlighted her longstanding relationship with Dior. The French couture house has always looked for inspiration from the artistically rich country of India because of its craftsmanship, fabrics, and intricate designs.
So, the collaboration with an Indian actress by the luxury brand is a nod towards its perception of India and connection with the country. Sonam Kapoor adds her appreciation for the brand: “It’s an honor to be a part of Dior’s story as they continue to push the boundaries and redefine creativity and elegance in the world of fashion. Each of their collections presents a truly unique vision with intricate craftsmanship, celebrating heritage in a way that deeply resonates with my sense of style.”
She further adds, “This partnership is another step in the beautiful cultural synergy that has connected Dior and India over the years, and I’m excited to see where we take it next.” What do you think about Indian actresses becoming the global face of renowned brands like Dior, Bvlgari, Louis Vuitton, and Cartier? Share with us.
