Dr. Agarwal Eye Hospital set in motion a hilarious marketing campaign starring two cricket legends, Glenn McGrath and Sachin Tendulkar. The theme of the marketing campaign is based on a controversial dismissal debate in cricket history when Glenn McGrath dismissed Sachin Tendulkar in the Adelaide Test in 1999. The controversial dismissal created a massive heated discussion among fans years on.
Now the same controversial dismissal took a hilarious turn in Dr. Agarwal Eye Hospital’s advertisement, where the two legends rehashed the debate yet again. However, the discussion climax is not what you would expect. The ad highlights the importance of sight and the necessity of routine checkups to keep vision in check.
Rekindling an Iconic Debate in Cricket History
In the 1999 Adelaide Test match between India and Australia, Sachin Tendulkar ducked a supposed bouncer ball that didn’t rise high and touched his shoulder, leading to his dismissal from the game by umpire Daryl Harper. However, the ball didn’t touch his bat or legs, which would have resulted in the dismissal according to the cricket rules.
So, the decision came as a shock ensuring a debate where fans challenged the decision, and clashes ensued between fans. This controversial decision led to the term “shoulder-before-wicket” (SBW), as Tendulkar’s shoulder, which was hit, was in front of the stumps which led to the dismissal decision.
A Creative Way of Promoting Eye Health with an Iconic Moment
As an ad should be catchy and relatable to capture the audience’s attention, Dr. Agarwal Eye Hospital seems to exude exactly this with its ad campaign. A mix of India’s love for cricket and an iconic moment creates the exact magic needed to capture the Indian audience’s attention.
Vision is an essential part of health and this ad draws a parallel between the two with the iconic cricket debate of 1999. And who is the best person to bring on the debate? None other than Glenn McGrath and Sachin Tendulkar are the root of the controversy.
However, this face-off is far from volatile as it addresses an overlooked aspect of health, eye care. As the chief marketing officer of Dr. Agarwal’s Eye, Ayushman Chiranwala said, “This TV commercial goes beyond simply promoting our services—it encourages people to recognize the importance of regular eye check-ups. I would like to thank the two cricketing legends for working together in our mission to encourage people to take better care of their eyes.”
So what are your thoughts on the ad? Did you find it hilarious after all these decades or did it rekindle the debate fresh in your mind?
