For many, CID wasn’t just a TV show; it became a part of our daily routine, with Dr. Salunkhe and Abhijeet’s sharp minds solving cases with unwavering dedication. These characters turned into household names across India, and their recent venture has taken them into an entirely new kind of investigation or Deconstruct’s strategic way of making a new age ad.
In the campaign, Dr. Salunkhe and Abhijeet are seen closely inspecting the moisturizer with the same attention to detail that they would give forensic evidence, playing on the intense, investigative character of CID. As to their confirmation, the product delivers its claim to hydrate skin without leaving a greasy aftertaste by being oil-free. This campaign reminds the exciting investigations in CID and also shows how it relates to everyday skincare.
The Deconstruct claims that their Oil-Free Moisturizer is specifically formulated for oily to combination skin. It features a lightweight, gel-based formula that absorbs quickly without leaving any residue. The moisturizer is enriched with a 3% Natural Moisturizing Factor (NMF) complex, which includes essential amino acids like Serine, Glycine, and Arginine.
They mentioned that these ingredients work together to mimic the skin’s natural moisturizing factors, providing deep hydration while strengthening the skin’s barrier. Additionally, the 0.2% Panthenol in the formula helps soothe the skin and prevents moisture loss, making it ideal for those with oily or acne-prone skin. Would you use it with all of these benefits?
The campaign not only highlights the benefits of the moisturizer but also restores the nostalgia of CID, striking a chord with audiences on a deeper level. It’s a clever move by Deconstruct, fusing the CID characters’ trusted expertise with the everyday need for dependable skincare.
But with many brands in India like Neutrogena, Clean & Clear, and L’Oréal Paris also offering oil-free moisturizers, so Does Deconstruct’s Oil-Free Moisturizer stand out enough in a crowded market, or is it just another name among many?
