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Aigner Watches Partners with Titan to Enter Indian Market

German luxury brand Aigner launches in India through an exclusive partnership with Titan. The collaboration will bring Swiss-made watches to 50 selected Titan stores across major metro cities.

Aigner watch launch: news on Randeep hooda

German luxury watch brand Aigner has officially entered the Indian market through an exclusive partnership with Titan, the Tata-owned accessories retailer. The launch will feature Swiss-made watches in 50 selected Titan stores across major metro cities.

Aigner, known for its iconic designs and Swiss precision, is excited to introduce its collections to Indian consumers. “It brings me immense joy to announce the launch of Aigner Watches in India,” said Tony Harris, Sales Director of Jacques du Manoir AG. He emphasized that partnering with Titan, a market leader in India, provides a fantastic platform to reach a large and discerning customer base.

Actor and director Randeep Hooda attended the launch event, held at Gallops Mumbai. Aigner’s offerings in India, including the Trapani and Fermo collections for men and the Massa Due and Matera Diamond collections for women, are designed to cater to the rapidly growing demand for high fashion and accessible luxury in the Indian market, understanding the needs and desires of Indian consumers.

Rahul Shukla, Vice President of the watches division at Titan, shared his excitement about the collaboration. “The premium watch market in India is proliferating, with more consumers seeking high fashion and accessible luxury,” he said. “Titan’s diverse portfolio addresses multiple customer segments, and Aigner now allows us to offer accessible luxury to all.”

Established in 1965 by Etienne Aigner in Munich, the brand has captivated fashion enthusiasts with its exquisite watches and signature leather goods. Each Aigner watch features the iconic horseshoe logo, symbolizing luck and elegance, adding sophistication to every piece.

Aigner aims to target the upper middle and affluent segments of the Indian market, which are increasingly drawn to luxury products. With Aigner, luxury is no longer a distant dream but a tangible reality. The initial distribution will be through Titan’s vast network, including Helios stores, large-format stores, and premium watch specialist outlets.h heritage, iconic designs, and Swiss-made precision, Aigner is poised to capture the hearts of luxury watch enthusiasts across the country. This strategic partnership with Titan ensures

To create buzz around the launch, Aigner plans significant marketing investments, including collaborations with celebrities like Randeep Hooda. The goal is to ensure a luxurious brand experience at the point of sale and build awareness among relevant consumer segments.

Aigner’s entry into India marks a new era of accessible luxury. With its ric that Aigner Watches will become a significant player in the Indian premium watch market.

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